Recently, one of my good buddies, Silvio, replied to an email with some food for thought.
You did not ask for my opinion (lol) but I was thinking that for you it may be better to take advantage of using a vlog/youtube for this message, instead of email. As you know, people won’t even watch a long video, even more an email with more than 2-3 lines 🙂
My response to him…
I’ve got my reasons for email.
He then revealed he wanted to start an online retail store…
For what I want to do, media and visuals are important, since people remember 80% of what they see and 20% of what they read 🙂
It was then I understood why he was pushing video like a bootleg street merchant.
I’ve heard this kind of thing tossed around before. So, I went searching for the facts. Turns out, the idea that you remember more from seeing vs. reading is mostly a myth.
Zero scientific evidence backing it up.
Plus, I’m pretty sure he was just messin’ with me. Especially with the smiley face punctuation!
With that said, I have an idea of where he was going with the lil “jab.”
There is a concept called the “picture superiority effect.” The theory suggest pictures and images are more likely to be remembered than words.
Moreover, there have been studies showing how the brain processes images faster than text.
Which makes sense.
Your brain is constantly converting text into images in order to store them in memory.
So, it is easy to make the connection.
If we start with an image, your brain will store it faster. Thus, allowing you to recall it from memory.
Conversely, if your brain can’t convert text to images, it will throw it in the trash.
Very efficient that brain of yours.
Of course, good marketers understand this. They use visual platforms where it makes sense. Like when working with physical products, pictures or videos are great. This is why platforms like Instagram, Pinterest, Facebook and YouTube can work so well as the on-ramp into your sales funnel.
And, this is exactly what I suggested to Silvio.
Should we forget about “words” (emails, blogs and website copy) in favor of visuals?
Don’t be absurd.
Words still do the selling after all.
Plus, when considering service based businesses, pictures and videos don’t necessarily pack the same punch.
Especially, when you are intentionally trying to filter real leads from the window shoppers.
Oh, by the way, Silvio and I did agree on *one* thing.
After the first sale, email campaigns can boost sales with your existing customers. You can easily increase your sales 3-5x, maybe even 10x. All you need is something else to offer them.
Up-sells and cross-sells.
This is because your existing customers are always more likely to buy again over some “stranger.” (assuming you delivered on your product or service the first time).
The same is true for leads.
If you get your leads on your email list (opt-in)…
- You can build a relationship.
- You can tout your wares and services
- You can be top of mind.
- You can let them know about current promos.
And in doing so, you can entice them to buy…
…even though they weren’t quite ready when you first met.
There’s an old marketing adage called the Rule of Seven. The idea being you have to “touch” a prospect seven times before they will take action.
When done right, email can be a great lead generator.
Each email is a “touch” and when they are READY to take action…you’ll be there asking for the sale.
But, don’t take my word for it.
The Direct Marketing Association reports email marketing has an ROI of 3,800%.
That’s 3,800 reasons why email is superior over other marketing methods in my book.
Of course, I might be biased.
Until next time,
P.S. Need some help enticing your leads and customers?
I know you’ve got a million things on your plate. But, that’s no reason to ignore the fact your business needs more customers. Whether you want to keep your current customers happy or to get all *touch-y* feel-y with your future customers, email marketing can help you.
Oh, and I just so happen to be a purveyor of emails.
So, click HERE and let me handle your email marketing while you go tackle that massive “to do” list.
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