Have you you ever felt down and not sure why?
For days, I’ve been moping around the house. Feeling blue. No energy no motivation. Just sort of floating around.
I didn’t think anything of it, at first.
It’s been a pretty cold Florida winter and I suppose I just chalked it up to the “winter blues”.
But, as I stared into the mirror the other day, I realized something.
I hadn’t shaved or cut my hair in weeks.
Now for me that’s A LOT.
I like my hair shaved next to bald. And when I let it grow out, I turn into a human Chia Pet (poof!).
At this point, my hair was maybe an inch, inch and a half long.
But, it felt like my hair was quite literally pushing me down. It felt like the weight of the world was slowly crushing me into the ground.
Having experienced this feeling before…
Enough was enough.
So, I grabbed the clippers and started shaving.
You know what?
As soon as those lovely locks hit the ground, I could feel the weight lifting from my shoulders.
My spirit rose immediately and I felt “normal” again.
If you read comics as a kid (or watched Seinfeld), you may remember Bizarro World. It was a place where everything was strangely the opposite.
You could say I’m a bizarro Samson from the bible. Where, instead of getting weaker when my hair is cut, I get stronger.
So, what’s my point?
Your personal “trials” (large or small), your ups and downs, can be another source of ideas in your marketing.
They serve two purposes.
These personal stories help to build a relationship with your leads and customers. This relationship helps to turn leads into customers and keeps your customers, well…customers.
They are perfect fodder (material) to write an email with and then transition into your product or service. This keeps your readers entertained while still asking for the sale.
A hair stylist or a barbershop could use my story above almost exactly and easily transition into a promo for a haircut.
A local farmer growing strawberries could spin a similar “feeling down” story into a recipe for a “pick me up” smoothie made from fresh berries. And guess what? We’re running a Special this weekend only…
A realtor could use a “feeling down” story and turn it into “I’ve heard of home shoppers getting down after months of looking and not finding the house of their dreams. Well, when you work with ABC Realty, you’ll never know what that feels like. We work tirelessly to find the home of your dreams. Plus, we coach all our clients through every offer you make. And, we’ve got a 97% success rate to prove it. Your happiness guaranteed!
Ok, you get the idea.
Now, you could write these emails yourself…
…if you were motivated.
…if you had the energy.
…if you weren’t crushed under the weight of working in your business, doing the books preparing for tax season, sourcing products and manning the store.
If you had the TIME.
But, if that’s not you, you could use my email marketing services.
You won’t have to worry about researching your market or coming up with ideas.
Moreover, you won’t have to worry about turning those ideas into entertaining and persuasive emails that earn you more business.
In fact, you can just sit back.
Do your thing.
I’ll take the weight off your shoulders –and do my thing.
If this sounds good, contact me and I’ll be in touch.
Until next time,
Chris “the bizarro Samson” Huss
P.S. See what just happened?
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